You need to discover, define, and learn how to effectively communicate your job technical or hard skills to get the job you want. While you’re not a product, you are selling your labor in the competitive marketplace. And, you’re competing with other similar products (other job seekers) to get the sale (job). As a result, you must further prepare yourself to be able to explain why your labor is something the employer should buy (hire) over other job candidates. This content will teach you how to identify, understand, and communicate effectively what exactly you can do for an employer.
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