Surveys + Focus Groups

WID offers accessibility consulting in the form of surveys and focus groups. These can be a great option for companies who want direct input from a specifically targeted demographic audience.


WID can reach multiple disability segments and works carefully to construct surveys that are clear and unbiased to capture specific and authentic customer  input.

Focus Group Research

WID is experienced in conducting focus groups across multiple industries based on each company’s target audience, providing constructive conversations that offer industry an inside view of the participants’ experiences and expectations as people with disabilities.

Survey and Focus Group Research, 2015 Report: Grit and Financial Services

Here is an example of WID’s consulting services: a 2015 video-report about survey and focus group research. In this report, WID’s Tom Foley explains the concept of “grit,” a measure of reliance that is quickly gaining popularity thanks to recent studies, and he also describes barriers and solutions to using financial services as a person with a disability.

Questions? Contact Kat Zigmont, WID’s Senior Director of Operations and Deputy Director, at

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